EA SE REORGANIZA
En 4 divisiones.
The Sims – Led by Label President Nancy Smith. This team created the model on which the new organization is built. Upcoming releases include: MySims(TM) for the Wii(TM) and Nintendo DS(TM), SimCity(TM) Societies, and The Sims Castaway Stories and many more.
EA Games – Led by Label President Frank Gibeau. This label includes Need for Speed(TM), Medal of Honor(TM), SPORE(TM), Battlefield, Burnout(TM), Command & Conquer(TM), The Simpsons(TM) and more. EA Games will also be home to the EA Partners publishing business.
EA Casual Entertainment – Led by Label President Kathy Vrabeck. This team will focus on lighter, more accessible games for families and new consumers. The portfolio will include EA franchises and games such as Harry Potter(TM), Boogie(TM) and others. This group will also be home to EA Mobile(TM) and EA’s casual suite of online games, Pogo.com(TM).
EA SPORTS – Without question, the strongest brand in interactive entertainment. This team is responsible for many of the company’s flagship franchises including Madden NFL, NBA Live, FIFA Soccer, Tiger Woods PGA TOUR(R), NHL(R) Hockey and NASCAR(R). EA Executive Vice President Joel Linzner will oversee this group until a president of EA Sports is announced.
Otras divisiones importantes de las que no se dice nada en la noticia son 16 entre 9 y la división Europea de tíos con pelusa en vez de bigote.
A esto se le llama tener las cosas claras; señores de EA Games, pónganse en contacto con nosotros, el resto de divisiones absténganse… aunque Fight Night Round 3 mola bastante. Y tal.